Field Marketing Specialist

Mission: Driving Growth Through Local Engagement

Sport Clips is one of the most respected and fastest-growing hair care franchises in the U.S. and Canada, with nearly 1,900 stores. As a Field Marketing Specialist (FMS), you will collaborate with Team Leaders (franchisees) to develop strategic local marketing plans. Your mission is to drive client acquisition and enhance brand awareness through hyper-local community partnerships and event execution.

Core Responsibilities & Strategic Planning

• Grand Opening Strategy: Partnering with SCI media teams to develop six-month marketing plans for new stores, ensuring a strong market entry.

• Community Cultivation: Training stylists and managers on how to build sustainable community relationships and B2B partnerships with schools, youth programs, and local organizations.

• Focus Weeks: Planning and executing targeted “Focus Weeks” to boost client counts through hyper-local engagement and promotional activities.

• Performance Recovery: Coordinating marketing efforts for “Watchlist” and transition stores to stabilize and grow their performance metrics.

• Travel: This is a high-mobility role requiring up to 60% travel within the Orlando and Tampa regions.

Required Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Experience: 1-2 years in field marketing, trade shows, or event marketing.

• Technical Savvy: Proficiency in MS Office (Excel, PowerPoint, Word, Outlook).

• Soft Skills: Strong interpersonal skills to build rapport with diverse stakeholders and the ability to work autonomously while remaining team-oriented.

Franchise Demographics & Economic Impact

Sport Clips is a significant player in the $47 billion hair care industry. Based on recent franchise diversity data:

• Franchise Ownership: Approximately 31% of franchises in the U.S. are minority-owned.

• Employment: The hair care sector is a major employer of women, who make up over 80% of the professional workforce at the store level.

• Growth: Sport Clips has consistently ranked in the “Top 10 Fastest-Growing Franchises” by Entrepreneur Magazine.

Total Rewards & Culture

• Values-Driven: Join a team that lives by the “Lou Holtz” values: Do Your Best. Do What’s Right. Treat Others the Way They Want to Be Treated.

• Comprehensive Benefits: Medical, Dental, Vision, and Life insurance.

• Financial Future: 401(k) with company matching and performance-based bonuses.

• Growth: Significant opportunities for advancement and professional training and development.